Collaborated with client strategy teams to shape the annual outlook, aligning the insights team's roadmap with strategic objectives, predictive analysis to optimize budget and revenue forecasts, supporting data-driven decision-making across internal teams.

Led a blackout test to assess the impact of paid channel on other channels across multiple brands, optimizing profitability via statistical methods and enhancing ROI by 20%.

Conducted A/B test to evaluate the influence of upper-funnel activities on lower-funnel conversions, leading to a 25% increase in upper-funnel budget allocation and a 10% boost in conversion rates.

Performed multifactor linear regression for cross-site correlation analysis, consolidating portfolio brands which supported market insights, achieving brand synergy, and cost savings.

Established robust data pipelines from diverse ad platforms, ensuring seamless data flow. Oversaw data quality assurance, extraction, and preparation, enhancing the accuracy of analytics. 

Developed and managed Tableau dashboards for visualizing and optimizing reporting processes, saving over 30 hours of reporting time for Quarterly Business Reviews (QBRs) and monthly reports. 

Led comprehensive market research initiatives, resulting in a 30% reduction in advertising spend while increasing revenue by 40%. Implemented strategic changes based on research findings, optimizing marketing efforts. 

 Collaborated with the social media team to set up and analyze A/B tests, leveraging data-driven insights for informed decision-making, thereby improving campaign performance and user engagement. 

Managed 20+ accounts m-o-m, creating websites, managing SEO, placing ads and brand awareness, collectively increasing sales an average of 20%.

Managed social media accounts of clients to increase customer engagement, resulting in a 40% user growth.

Led team initiative to optimize key Google Ads accounts by leveraging first-party CRM data and second party Google demographic data to funnel custom audiences, decreasing CPL 10% y-o-y.

Led Email Marketing campaigns and optimized email automation using Mailchimp to nurture leads and complete user acquisition journey.

Provided excellent results for clients setting up unique KPIs for each client, increasing ROI, which resulted in 95% of account renewal y-o-y.